There are three things that helped Hilary Arthur start her business: marketing, branding and having a solid business plan.
"It was also important to, at the very least, have experience in retail and know what it's like to stand on the sales floor," said Arthur, owner of Arthur & Daughters at 49 N. Beaver St. in York City.
She will share more of her experience this week during an event at York College.
Arthur and another businesswoman, Caroline Morris, owner of Kimman's at 57 N. Beaver St. in York City, will be the featured speakers during a luncheon workshop hosted by the York College Women's Business Center Organization. Their presentation is called "Building Successful Businesses in Downtown York."
The event begins at 11:30 a.m. Tuesday in the West Campus Community Center's Alumni Hall. Tickets are $25 and must be purchased online at www.wbcoyork.org.
Success: Arthur and Morris were chosen for the event because they are successful entrepreneurs whose businesses are part of the renaissance of York City, said Lynda Randall, director of the WBCO, a group of female business owners and professionals.
Morris did not return correspondence seeking comment.
"Because the WBCO originated in the J.D. Brown Center for Entrepreneurship, we always keep entrepreneurship in mind when planning our speakers. Both ladies are successful, and we're always trying to get more downtown business involvement," Randall said.
To be successful in the city, you have to be involved in the community, Arthur said.
"You can't expect people to come to you. You have to engage the community and put yourself out there," she said.
Arthur met customers during her pop-up shops before opening her bricks-and-mortar store.
"Pop-up shops are a great way to test the market at a minimal risk," she said.
And she was never dissuaded by the notion that the city wasn't ready for a luxury consignment store.
"I knew there were other women like me who enjoy high quality, interesting, special and unique pieces. It's not for everybody, but you can't always be everything to everyone. You have to go after the market you want," Arthur said.
— Reach Candy Woodall at firstname.lastname@example.org.